Brazil Specialty Coffee Association

BSCA What's new
  updated on 08/14/2002
Brazilian producers attend road show in the United States
Winner of the first Brazilian Barista Competition has been selected
Producers receive Cup of Excellence Auction payments
Cup of Excellence motivates coffee producers in the State of Bahia
BSCA associates are focused in 'Gula' Magazine
Esprito Santo increases its specialty coffee offers
Brazilian coffee producers believe in 'Fair Price' agreements
Web site shows voluntary work in Brazil
Vietnam wants to increase production of arabica coffee
Auction sells Brazilian coffees at US$735 a bag!
Cup of Excellence consolidate the 'Cafs do Brasil' concept
Consistency in quality: a Brazilian tradition
Roasters and importers were also focused
Election of new board of directors of BSCA

The 'Cafs do Brasil' Program organized a group, consisting of producers from several coffee regions of Brazil - Bahia, Paran, South of Minas Gerais, Cerrado and Matas de Minas, Mountains of Esprito Santo and State of So Paulo) - who took part on a road show in the United States, visiting San Francisco and Portland, from April 25 do May 02, 2002. Immediately after, from May 03 to May 06, the group attended the 14th Annual Specialty Coffee Conference of the Specialty Coffee Association of America (SCAA), in Anaheim, U.S., where 'Cafs do Brasil' had a stand, which received the largest number of visitors during the Conference.

Below are some photos of the road show and the SCAA fair.

The group visited some Diedrich Coffee shops, chain that has approximately 400 shops, half of them outside the United States. Diedrich Coffee bought a lot at Fazenda So Domingos, in Muzambinho, Southern Minas Gerais and launched its coffee to the public recently.
Brazilian group at Diedrich Coffee
  Diedrich Coffee shop

Diedrich Coffee shop
  Coffee People shop

Coffee shop
  Group at a roasting company

event organized by Knutsen Coffees TtVXRŁAuW̐Y҃O[v́Ačɂ`R[q[AЂ̃NkbgZER[q[ÂCxgɎQB

Meeting held in Portland
  Group at Boyds Coffee

Cafs do Brasil stand   Cafs do Brasil stand
Cafs do Brasil stand   Cafs do Brasil stand
Cafs do Brasil stand   Cafs do Brasil stand

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Isabela Raposeiras - a young barista of the Cafeera Coffee Shop located in the neighborhood of Brooklin, southern So Paulo - was the finalist among eleven competitors in the first Brazilian Barista Competition. Ms. Raposeiras will represent Brazil in the World Barista Championship in Norway next July.

After participating in the II Barista Course, promoted by the Brazilian Specialty Coffee Association (BSCA), Cafs do Brasil, APEX and the Ministry of Agriculture, the best baristas were classified to take part of the First Brazilian Barista Competition, in So Paulo on March 16.

Under the command of the prestigious and prize winner Norwegian barista Kristoffer Sandven - owner of a Coffee Shop in Horten, southern Oslo, and responsible for marketing, training and quality control of a large number of coffee shops in Europe, the students learned a more about the art of tasting specialty coffees. With the assistance of specialist Alf Kramer, BSCA's international consultant, 12 students were classified for the final competition: Raimundo Neto de Souza (Fasano restaurant); Maria Dina Santana (Caf Design); Carlos Galvani (Pharmcia restaurant); Isabela Raposeiras (Cafeera); Jonathan Santos Silva (Cafeera); Francisco Santos (Caf Antique); Adriana Csar (Caf do Centro); Vanderlei Marcolino de Souza (Cafeteria do Museu do Caf - Santos); Georgia de Souza (Fazenda Califrnia); Paulo Roberto Tassinari (Escola Caf Gourmet Petrpolis); Suian Barros de Lima (Espao Unibanco de Cinema) and Leonardo Santos (Cafeteria do Museu do Caf - Santos).

participantes do curso
Students in the preparation
course for the Barista Competition
participantes do curso
Students in the preparation course for the Barista Competition. In the right side the Norwegian barista Kristoffer Sandven.

Each candidate had 15 minutes maximum to prepare for the jury evaluation an espresso coffee, a capuccino and a non-alcoholic drink.
OThe jury was formed by newspapermen Ricardo Castilho, editor in chief of Gula Magazine and Luciano Ribeiro, gastronomy reporter of the newspaper "Jornal do Brasil" of Rio de Janeiro, chef Alex Atala, Marcelo Vieira, president of BSCA, and international specialist Alf Kramer.
capuccino prepared by the finalists
Capuccino prepared by the finalists
The jury classified the results from 1 to 10 according to the following categories:
  • Taste: category based on raw materials used and style, with emphasis on the harmony between sweetness, acidity, after taste and aroma;
  • Visual: coffee cup or glass visual presentation, including creativity in selecting glasses, cups and accessories;
  • Barista's techniques: graded according to the techniques used, ability in handling equipment and machines, cleanliness, blearing, command of control panels and respect to deadlines;
  • Personal presentation: his/her personal presentation as well as his/her good communication skills with the public.
Espresso coffee, capuccino and drink Abapuru, created by Isabela Raposeiras - a 28-year-old Psychology student - won the first place. The first Brasilian to be present in the World Barista Championship, Isabela will represent BSCA in the world final which will take place in Oslo, Norway, in June 2002. There will be one competitor from each country. Before the final, Isabela is enrolled in a strict training program in that Norwegian city, together with the other international competitors. Isabela is the barista of the specialty coffee shop Caffera, in Brooklin, City of So Paulo.

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Coffee producers who had their lots classified to take part in the 2001 Cup of Excellence Auction received their checks covering payment less auction expenses on December 20th. The auction was held in the last three years by BSCA in a partnership with SCAA. For the third consecutive year, the lots sold in the auction were bought for the highest prices ever paid for Brazilian coffees.

Checks were delivered by the president of BSCA, Marcelo Vieira, and by the president of Cooxup - Regional Coffee Producers Cooperative of Guaxup, Isaac Ribeiro Ferreira Leite. Cooxup is the agent in charge of exporting the lots. "We are here today with the 18 best producers of coffee worldwide", stated Marcelo Vieira, who stressed the Brazilian government acknowledgement expressed by its the Ministry of Agriculture and Food Supplies, and by APEX - Export Promotion Agency.

delivering checks
Producer Paulo Srgio de Almeida receiving the check.
At his side Joaquim Libnio Ferreira Leite, from Cooxup, Marcelo Vieira, president of BSCA, and Isaac Ribeiro Ferreira Leite, president of Cooxup.
producers after the cerimony
Producers that received the checks
with BSCA and Cooxup members.
"This event is an answer to the adverse situation we are facing today", stressed the president of Cooxup. Paulo Srgio de Almeida, producer who obtained the best price in the auction, and made a statement about the importance of the Cup of Excellence Competition and Auction for Brazilian producers said: "I have always produced specialty coffees, however without being aware of this fact. The competition allowed me to become aware of the quality of the coffees I produce and introduced me to the specialty coffee market".

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In January, the newspaper "Gazeta Mercantil" carried an article written by the president of Assocaf - Coffee Producers Association of the State of Bahia, Joo Lopes Arajo, stressing the motivation among coffee producers of that State to invest in the quality of their products. According to Arajo, the responsibility for this success belongs to the specialty coffees produced in the municipality of Mucug, in the Chapada Diamantina, classified to take part of the third Cup of Excellence. The gourmet coffee lots were produced in the farms 'Sol do Paraguassu' and 'Horacinpolis', and traded at record prices of US$400 a 60-kilo bag. The buyers were roasting companies from the United States and Japan.

The president of Assocaf defends that the plantation of fine coffees is the best choice to bypass the problems of coffee dropping prices in the international market, which consequently is reducing rural producers' profitability levels.

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In its January edition, the specialized magazine 'Gula' brought the result of a cup test performed with specialty coffees for espresso available in coffee shops. 'Astro Caf', of BSCA member company Lambari Exportadora e Comrcio de Caf, of Poos de Caldas, and Cafeera Gourmet - an affiliate of BSCA member company Ipanema Coffees, of Alfenas - both in Minas Gerais, were among the ten selected brands.

'Gula' bought samples that were evaluated in the Coffee Brewing Center of the So Paulo State Coffee Roasters Association - Sindicaf, which has the whole structure for this type of cupping. The selection was made according to a blind test by a jury of experts. The ten selected brands were shown in the magazine that stressed the specific qualities of each one of them.

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Second largest producer of coffee in Brazil, Esprito Santo became known during many years as a supplier of robusta coffee. From the efforts made by coffee producers of that state, its entities and the Coffee Cupping and Tasting Center this reality is changing. Results are beginning to show as a consequence of the success of the Espirito Santo producers in quality coffee competitions, such as Illycaff and Cup of Excellence and the high prices arrived at by producers Guarino and Gelson Bissoli during the most recent Cup of Excellence Auction in December, 2001. Their coffees were sold at US$478.85 per bag, equivalent to R$1.139.67 a bag at the exchange rate of the day (Gelson Bissoli), and US$ 555.58 a bag - or R$ 1,322.27- (Guarino Bissoli). Furthermore, after taking part in an Illycaff competition last year, some coffees reached R$1,294 per bag.

Second largest producer of coffee in Brazil, Esprito Santo became known during many years as a supplier of robusta coffee. From the efforts made by coffee producers of that state, its entities and the Coffee Cupping and Tasting Center this reality is changing. Results are beginning to show as a consequence of the success of the Espirito Santo producers in quality coffee competitions, such as Illycaff and Cup of Excellence and the high prices arrived at by producers Guarino and Gelson Bissoli during the most recent Cup of Excellence Auction in December, 2001. Their coffees were sold at US$478.85 per bag, equivalent to R$1.139.67 a bag at the exchange rate of the day (Gelson Bissoli), and US$ 555.58 a bag - or R$ 1,322.27- (Guarino Bissoli). Furthermore, after taking part in an Illycaff competition last year, some coffees reached R$1,294 per bag. Professional coffee cupper Evair Vieira de Melo, technical coordinator of the Coffee Cupping and Tasting Center, estimated that the specialty coffee production in the State is about 5% to 8% of the total arabica crop of the State of Esprito Santos mountainous region. Evair Vieira de Melo was one of the members of the national jury during the last Cup of Excellence Competition.

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Reuters International has been following the decisive expansion of the specialty coffee markets, especially in Brazil, and stressed in its news service a series of concrete initiatives between coffee producers and roasting companies to expand the market. In an interview with the president of BSCA, Marcelo Vieira, the theme was treated in-depth, since producers who are active in the commodity market are suffering from production oversupply and low prices, in contrast with the high premiums for quality that are being paid to the coffee producers of the specialty coffee market. The reason for this growing focus is the results obtained by the Cup of Excellence auctions, performed on the Internet and promoted by BSCA and SCAA.

According to Reuters, during the month of December, Japanese roasting companies and roasting companies of other countries paid up to ten times the world price at the time to buy the best of Brazilian coffees. What followed were negotiations of prices established in the long run, between producers and roasting companies, having its core offer the consistency in specialty coffee offers. Producers have the financial insurance to produce and the roasting companies have the guarantee of choosing the best coffees. "We are making progress in the negotiation of the three to five year contracts for differentiated quality coffees, and this helps avoid price volatility", commented Marcelo Vieira. Similar contracts are being signed with Colombian and Central American producers.

"An important result was reached by our member Alfenas-Caf, evidencing the trend towards supply agreements for many years in an exchange for fixed remuneration that assures tranquility to produce outstanding quality coffees", added Vieira. Alfenas-Caf signed a contract with 'The Roasterie', of Kansas City, Missouri, United States, in which a supply price was established for 1,200 bags of coffee. In the agreement, each party will allocate 13 cents per dollar/lb, or US$10 thousand per container, to promote the day care centers for the children of the workers of the sector. Danny O'Neill, president of The Roasterie, states that his company is ready to pay "the highest premium in U.S. dollars for the best quality coffees."

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In the end of 2001, the web site, which promotes experiences of voluntary work worldwide, reserved space to cover the voluntary effort in Brazil since 1979, when the Brazilian government began encouraging the practice. From actions performed by the municipalities, states and the federal government, the focus of the first actions was aimed to aid and donation activities. Approximately 6,000 groups gathered over time.

The years 80 saw the arrival of a new focus for this type of work, known as "social militancy" when centers were created to defend the rights of gender, race, child and the environment. The highest points of the initiative were the actions coordinated by sociologist Betinho, the "Action for Citizenship against Poverty and in Favor of Life". According to an analysis, in the years 90 the notion of citizenship was consolidated as an indicator of how to defend social rights and responsibilities. Such process of institutional organization culminated with the present federal government with the creation of the Solidarity Community Program.

The year 2001 was chosen as the International Voluntaries Year and is contributing to increase the offer of voluntary actions in the country, according to the web site. However, what has this to do with coffee? For those that operate in the specialty coffee market, to be tuned with the Brazilian demand to take part in voluntary actions to promote society as a whole, it is an attitude that ensures the preservation of one of our pillars in this market: quality, sustainability and social responsibility.

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Vietnam announced that it intends to increase its production area with arabica coffee plantations. The initiative is being disclosed to local producers, and is part of the project signed with France, which began in 1997 and should end in 2004. Vietnam surprised the world by substantially elevating robusta coffee production, to the point it became the largest producer of robusta worldwide. The country intends to reduce part of its robusta plantation areas (from 500 thousand hectares to 400 thousand hectares) to increase its arabica production, a much more profitable coffee in the world market.

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The third Cup of Excellence auction, held on December 11th and organized by BSCA together with SCAA and SCAE, the U.S. and European Specialty Coffee Associations, respectively, exceeded all expectations. For the third consecutive year, in an exciting auction, the buyers enrolled bid during hours for the right to acquire the best Brazilian coffees of the 2001/2002 harvest. And the winners were the consumers, producers and Brazilian coffees: the lot of the first finalist in the Cup of Excellence competition sold for US$735 a bag, equivalent to R$1,750.43 a bag at the exchange rate of the day (R$2.28 to the US$), amounts never seen before in the history of coffee.

In total, 849 bags of the 18 Cup of Excellence Competition finalist lots were offered, which obtained an average price of US$397.60 per bag or R$946.76. If we consider the total amount paid for the 849 auctioned bags (US$337,730.74 or R$803,799.16), there is an irrefutable demonstration of the awarded prize: we would need 7,728 bags traded by the commodity system on the day of the auction to arrive at that same amount (the bag of a coffee of the 'hard or better' type was quoted at R$104 in Brazil, on that day).

The results consolidate the Cup of Excellence Competition and Auction, a pioneer creation in 1999, initiative of ICO/WTO and always coordinated by BSCA in a partnership with SCAA and SCAE, as important instruments to reposition Brazilian coffees. In 2001 the competition obtained the support of the Ministry of Agriculture and Food Supply and of APEX - Agency for Exports Promotion, which made available the funds to implement an International Strategic and Marketing Plan for Brazilian Specialty Coffees. Now that BSCA arrives at its 10th anniversary, BSCA is known as the organization capable of joining together with other agents of the 'Cafs do Brasil' business chain, an effort to get back our world leadership.

Click here for more information on the Cup of Excellence Competiton and Auction.

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Carefully reading the results of the Cup of Excellence Auction reveals something beyond the prices obtained by the lots: clearly, the auction demonstrated that Brazil has the best conditions to produce and to offer coffees for all specialty markets: the 18 finalist lots originated from four States and seven Regions. Minas Gerais is the leader with 11 lots (seven from Southern Minas Gerais, 3 from the Cerrado Mineiro and one from the Matas de Minas); followed by So Paulo, with three lots (two in the Mogiana region and one from the southwestern region of the state). During this edition of the competition, coffees from Bahia (two lots of the Chapada Diamantina) and from Esprito Santo (two lots from the Mountains of Esprito Santo) were unfolded.

Those regions present different soil, climate and topography, all offering the general conditions appropriate to cultivate the Coffea arabica, but differentiated in the combination of their national resources. Furthermore, we have from the traditional regions of Southern Minas Gerais and Mogiana Paulista until the more recent regions, such as the Cerrado Mineiro and Bahia. In common, they also show the entrepreneurial vigor of their producers, the technical competence of the research and agronomic support, and a skilled labor force, who receives the best remuneration among producing countries. Side by side with these aspects, we have the exploitation of the activity in harmony with the ecological systems of each region. The effect of this group of factors can be measured by the satisfaction of the international jury members who selected the finalist lots.

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After three editions of the Cup of Excellence Competition and Auction, some producers from different regions have called attention because of their persistence in producing outstanding quality coffees, and resulted in their presence in all or in at least two of the editions of the auction, showing consistency in their uniform production, harvesting and lot preparation processes.

The members of the Carvalho Dias family, from So Sebastio da Grama, Mogiana, State of So Paulo are among them. Lindolpho de Carvalho Dias was a finalist of the 1999 and 2000 competitions, and Luiz Fernando de Carvalho Dias, in 2000 and 2001 - consequently, Gabriel Carvalho Dias, responsible for managing the properties, has been present in the three editions of the auction. In 2001, another member of the family, Joaquim Jos Cavalho Dias was also among the 18 finalists.

The Dias Cambraia family, of Santo Antnio do Amparo, Southern Minas Gerais, was present in two editions of the auction, with Rodrigo Dias Cambraia in 2000, and Henrique Dias Cambraia in 2001. Other examples: the Mariani Bittencourt family, of Poos de Caldas, Southern Minas Gerais, with Anna Helena Mariani Bittencourt taking part in the 1999 and 2000 auctions; the Nascif family, of Araponga, Matas de Minas, with Jos Habib Nascif in 2000 and Paulo Augusto Caram Nascif in 2001; the Fvaro family, of Piraju, Southwest So Paulo, with Fernando Garcia Fvaro in 2000 and Jos Fvaro in 2001; the Santos family, from Muzambinho, Southern Minas Gerais, with Ailton Santos in 2000 and Armando Santos in 2001. In addition to them the Faria family, of Manhuau, Matas de Minas, classified two lots in 2000 (Ceci Maria de Faria, the champion and Jlia de Faria) and the Bissoli family, of Afonso Cludio, Mountains of Esprito Santo, who had two finalist lots in 2001 (Guarino Bissoli and Gelson Bissoli).

We must stress that many other producers were among the finalists submitted to the international jury, showing that Brazilian coffee production possesses tradition and consistency, always stressing its most important factor of success in the activity: quality!

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Five different European countries, ten importers based in the United States, one in Canada and four in Japan. In total, those 20 importers which took part in the 3rd Cup of Excellence Auction signified a record in the event. And the bidding was exciting. At the end, it was also an important conquest for the distribution of the sales around the world, with ten lots sold to Japan, three to Europe - to Norway and Greece, and five to the United States, distributed among well known roasting companies and specialty coffee shop chains.

The large number of buyers that were bidding for the lots but did not get a chance to buy them is also important to indicate the growth feasibility of this specialty coffee trading system. The price variations were apparently more in relation to the size of the lot, because large volumes are not included in an auction such as this one, by small roasting companies, which are very common in the gourmet market, as is the case of four very small roasting companies of the United States that formed a consortium and acquired two lots.

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In a General Meeting held on December 11th at the head offices of Brazilian Rural Society, the BSCA accounts up to the month of November 2001 were approved by BSCA's members, who also elected the new Board of Directors for the years 2002/2003, as follows:
  • President: Marcelo Weyland Barbosa Vieira
  • Vice-President: Raymond Rebetez
  • Administrative Director: Jos Francisco Pereira
  • Director and Treasurer: Washington Lus Alves Rodrigues
  • Marketing Director: Slvio Leite
  • Coordinator of Events: Alexandre Nogueira
  • Coordinator of Certification: Gabriel Carvalho Dias
  • Regional Coordinators: to be defined.
Maintaining in its composition several members with experience in their respective areas, and at the same time creating the Marketing Director and two Coordinator positions, BSCA ensures a consolidated line of work that adds new democratic management instruments at a time when the entity is expanding the number of members. After 10 years of existence, BSCA conquers the right to coordinate the promotional efforts of the Brazilian specialty coffees business. Growth with consistency, since the admission of new members will obey criteria of certification of property, of producer and of each lot to be exported.

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16 to 27 - Pre-selection of coffee lots in the Brazil Cup of Excellence Competition and Auction 2002 Edition - Alfenas, Minas Gerais.
14 to 18 - National jury selection phase of the Brazil Cup of Excellence Competition and Auction 2002 Edition - Ital, Campinas.
22 - Seminar of the Regions - Salvador, Bahia.
23 to 25 - International jury selection phase of the Brazil Cup of Excellence Competition and Auction 2002 Edition - Salvador, Bahia.
26 to 27 - Tour of the Regions "Caf da Bahia" - Salvador, Bahia.
28 - Award ceremony of the Brazil Cup of Excellence Competition 2002 Edition - So Paulo.
9 to 13 - Sintercaf - San Jos, Costa Rica.
10 - Internet auction of the winning lots of the Brazil Cup of Excellence Competition - 2002 Edition.

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